As part of a national campaign promoting McDonald's restaurants, a downtown Vancouver lamppost became part of an out-of-home optical illusion, appearing to pour coffee into a giant cup on the sidewalk. At the time, McDonald's was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. They developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.
Directdaily. Sep. 16, 2009
Posts
9 comments:
It's so amusing and creative.
I wonder how can people design this kind of things to promote a restaurant
by the way..I am wondering that is that really effective to attract people to go to Mcdonald's to have a breakfast?
and...I hope that there will have one in Hong Kong.
Take a look at the shape of other lampposts. I think it was easy for them to convert it into the current state. As the population there is not as high as Hong Kong, this may actually get people's attention.
Helo folks!
wow..this lamppost is very awesome and creative!!
I think it will get everyone attension when it standing on the road=]
If this idea can carry out in HK,i think maybe appear a trend drinking coffe of McDonald,becoz this lamppost is very acttractive for hk ppl!
Btw,i dun like the coffee making in McDonald.It tastes no gd..
Probably it do mothing to me as i don't like drinking coffee. May be Mcdonald's can attract me if they give me a hot chocolate free of charge...i have to say it is impossible in hong kong because Mcdonald's is popula in hong kong
Hi, Mr.Fu,
The shape of this lamppost is very interesting. I love this lamppost very much because it is very creative. I think this promotion can attract more customers to come to the McDonald and buy a coffee.
However, the coffee contain caffeine, it is very unhealthy for us to drink a lot. Also, when I drank a cup of coffee in lunchtime, I will not sleep well at this night. So I will not try when they promote a cup of free coffee.
Please don’t care for my grammatical mistake…=]
Eva Au Yeung 6AB1(1)
What an eye-catching lamppost! They should make one lamppost just like that in Hong Kong to attract more customers. As for their brew coffee... I tried it once and have to add 6 packs of brown sugar! Maybe it's too strong for me but I'm sure the adults would like it LOL.
even though this lamppost is built in HK, i'll abusolutly not be attracted because coffee in McD is disgusting, just like a cup of tea.. The food is also disgusting!! Disgusting inhuman cheap commercial fast-food chain!!!! .\/.
the above Anonymous is Sabine Lau from 6AB1....
Many people are money-minded. To many elderly people, enjoying an extra cup of complimentary coffee is already a luxury.
Post a Comment