New rules don't cover drink-label sweet talk

The Consumer Council has warned that misleading claims such as "less sweet", "unsweetened" and "reduced sugar" on drinks will not be regulated by the food-labelling law that goes into force in July.
The council examined 80 beverages. Yakult contained the greatest amount of sugar - 16 grams of sugar per 100 millilitres. The sugar content in one 100ml bottle of the Live Yakult Lactobacillus drink accounts for 32 per cent of an adult's recommended daily sugar intake.

A Yakult spokeswoman said the sugar in the drink was there to feed the live bacteria in the drink. Lactobacillus is the drink's main selling point. "We will forward the report to our head office in Japan to follow up," she said.

Seven out of 80 different drinks tested by the council bore wording related to sugars such as "less sweet" or "unsweetened", "slightly sweetened", "reduced sugar" or "no-added sugars".

"These wordings and expressions were not considered to be nutritional claims on sugars and as such they are not covered by the law," Professor Ron Hui Shu-yuen, vice-chairman of the council's publicity and community relations committee, said.

The Food and Drugs (Composition and Labelling) (Amendment: Requirements for Nutrition Labelling and Nutrition Claim) Regulation 2008 stipulates that "sugar free" food must contain not more than 0.5 grams of sugar per 100 grams or 100ml.

The legal definition of a "low sugar" claim on solid food or liquid food means there must not be more than 5 grams of sugar per 100 grams of solid food, or 100ml of liquid food.

"But the wordings such as 'less sweet' and 'reduced sugar' is description of a beverage's sweetness and is a matter of subjective judgment varying from individual to individual and without a standard measurement," Hui said. "Since these expressions are not considered to be nutritional claims about sugar, they are not covered by the amendment regulation which will come into effect next year."

Ribena Blackcurrant Drink ("less sweet") is one of the examples that might cause confusion, as it contains 9.1 grams of sugar per 100ml - only 0.9 grams less sugar than a can of Coca-Cola.

"Expressions such as 'less sweet' or 'no-added-sugar' on their packaging do not mean that they really contain less sugar or have low sugar levels," Dr Anne Fung Yu-kei, principal medical officer of the Food and Environmental Hygiene Department, said. "Consumers should not be misled by these wordings, especially diabetes patients."

The council reminded patients that the term "no added sugars" only meant that no sugars were added to the product, but the food might still contain sugars. "The expression should not be taken as meaning the sugar level is necessarily low," she said. Other expressions such as "no MSG", "no hydrogenated oil", "caffeine-free", "with electrolytes", "no added" and "not a significant source of" are also not considered to be nutrient-content claims.

The council urged consumers to read food labels carefully before purchasing. "Do not believe the wording on the package," Fung said. "Read the labels to find out the nutritional facts before paying for a food product." If many manufacturers used subjective expressions as a way to bypass the law, the council said it would suggest that the government legislate on the use of such words and expressions.

Two drinks that bear the words "less sweet" are Low Sugar Vitasoy soymilk and Low Sugar Vitasoy Malted soymilk. A spokeswoman for Vitasoy International Holdings said the two products, containing 4.8 grams of sugar per 100ml and 4.7 grams of sugar per 100ml respectively, complied with the law. "As these products contain less sugar compared to the traditional version, we describe the taste as 'less sweet' on the side of the pack," she said.

The food labelling law will require packaged food to carry "1+7" labels, declaring the product's total energy value and that of seven core nutrients.

SCMP. Nov 17, 2009.