Microsoft has taken the unusual step of promoting Windows 7 in Japan with Burger King's launch of a Windows 7 Whopper. Fitting in with the software theme, the burger stacks seven patties in an otherwise normal Whopper and measures 5.1 inches tall. It also has an appropriate 777 yen ($8.53) price.
The stunt isn't unique for Microsoft's Windows 7 launch, which in the run-up to Thursday's introduction has repeated the "seven" theme in multiple publicity events; it launched a giveaway of the new OS for every resident of the Dutch village of Zevenhuizen ("Seven Houses") and decorated parts of the Spanish village Sietes ("Sevens") in Windows-themed colors. The campaign contrasts sharply against the more traditional ads of Vista and earlier Windows releases, highlighting Microsoft's desire to turn around its public image.
In North America, most of the developer's less conventional advertising has centered around promoting Windows 7 house parties and its first retail stores.
Electronista. Oct 21, 2009.
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6 comments:
What amazing ,that burger are so big and cheap .
In fact ,Microsoft try to promote window 7 all around the world in different method ,but i think that window 7 maybe same as vista .Although the program are very splendid ,it is difficult to use it .
As I know in Hong Kong ,Microsoft promote window 7 by having job with salary $7777 per day .
But i think that they should promote window 7 in Hong Kong same as Japan ,because that burger are so attractive ,i really want to try it .
wow...the burger contains so many meat inside in it but i think this will cause people get fat easily.i don't think i can finish this burger even i am very hungry.by the way,i think this is interesting that to use a new method to promote the windows 7 and maybe it will bring a new idea for those advertisment companies to creat a better advertisment to promote the products for us.
but $8.53 is really cheap for such a big hambuger,maybe it's worth me to try it once but i need someone to share with me...
wow~ this news is very funny ~ microsoft prompte window 7 in a sepcial way .it is very creative, and also, the burger is very cheap and huge, this idea provide a good chance for promoting window 7 and the burger.However, i think mirosoft change their software too fast, people may not be able to use these kind of software , especially some people who are growing old.
The size and the price of this type of burger astinshed me a lot.
But I am not interested in trying this burger since I think it is not special enough. It is just large in size and the ingredients of the burgers are not special at all.
I also think this type of burger is not suitable for as girls' appetites are not large enough.
microsoft is a well known company already, lots of media were having news about windows 7, the commerical was totally a "burger king" advertisment. the very first thing that come up in my mind after reading the advertisment, is that i was so hungry and can eat the whole one..... the picture is really attractive and make me wanna buy so much...... after all, i think its not a good aommercial at all.
Windows 7 is said to be one of the best Windows operating systems ever created. The previous system, Windows Vista, has created a lot of controversies among users as it is not highly usable. This Windows 7 has been recommended by lots of professional reviews. Whether Windows 7 can live up to the hype depends very much on real users' experience.
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